Vivactis–Newton 21 continues to follow coherent and integrated development of the two brands “Newton 21” and “Vivactis”.

The main objectives for the “Newton 21” brand are:

• Stable proposal of the high quality services on the European level.
• Increase of the portfolio of international clients served on several European markets.
• Further development of know-how and skills in digital communication.
• Reinforcement of our presence on the markets through acquisitions.
• Increase of activities on the niche market of marketing and communication for beverage and fresh, frozen and processed food.

The “Vivactis” brand objectives include:

• Reinforcement of the positioning on the niche market of Healthcare communication in Europe with the final goal of becoming the European leader of this market segment.
• Increase of number of the truly international Healthcare pitches won.
• Improvement of the positioning in Healthcare and Well-Being communication in Spain, UK and the Netherlands.
• Creation of Healthcare and Well-Being communication units in Italy and Germany.
• Further development and geographic expansion of the educational programmes of public interest in Healthcare and Well-Being segment.
• Creation of a company specialised in consumer health.

The aim of Newton 21 Europe is to consolidate the transfer of know-how among the various Group members and the holding. Vivactis-Newton 21 will transfer management methods based on the group’s ‘best practices’ to optimise the operational margin and net profit of each subsidiary.