Digital Marketing

Change is the law of life

John F. Kennedy once said: “Change is the law of life. And those who look only to the past or present are certain to miss the future!”

Digital Marketing is, according to Wikipedia “the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner”.

Digital marketing does include the techniques and practices contained within the category of internet marketing, it now extends beyond this by including other channels with which to reach people that do not require the use of the internet. Digital marketing includes a whole host of elements such as mobile phones (like text based SMS or multimedia MMS), display & banner ads, digital outdoor as well as Web 2.0 (e.g. social networks, blogs), marketing in virtual worlds and so called in-game advertising. It also comprises search engine optimisation and search engine marketing (like Google Adword campaigns).

Previously such expertise has been offered as a stand-alone service in its own right, Today it is a domain that can and does cover most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

Newton21 has started as early as 1996 to build-up expertise in this field and has always been on the forefront of those developments in order to offer clients a true 360° communication solution.