Alain Mahaux, CEO: “We believe that this is the right moment to boost our external growth, in particular in the healthcare communication. The economic crisis reshaped the existing market place and created opportunities for strengthening our competitive position. The increase of the capital gives us more flexibility in imposing our group on the leading place in healthcare communication in Europe and in exporting of our business model to other continents.”

Jean-Claude Sauli: “We have identified several leads for further development of the healthcare communication. We are targeting an agency focused in the consumer health communication and an international company specialized in medical education. Moreover, development of Vivactis Italy is previewed in the coming weeks. Additionally, we have to support the fast growth of the existing companies such as Vivactis Switzerland and Vivactis Benelux.”

The appropriate timing for these intentions is confirmed by the provisional results of the first semester that are very encouraging especially after a turbulent year 2009. The Vivactis – Newton 21 group published the financial results in the Annual Report of a new format based on interactivity and participation of the reader.

This press release is available in three languages:

Press release in English (.pdf)
Press release in French (.pdf)
Press release in Dutch (.pdf)

Annual Report 2009

The Annual Report requires Flash player

The Vivactis-Newton 21 group follows its clients in Russia. On 6th March 2010 the Vivactis-Newton 21 group signed the partnership agreement with the Russian group of communication companies Newton PR & Communications.

Vivactis-Newton 21, an independent international communication and marketing group, entered into cooperation agreement with Newton PR & Communications, Top 5 Russian communication company with the exceptional geographical coverage. This strategic alliance reinforces the Vivactis-Newton 21 group and corresponds absolutely to the group’s development strategy.

With this cooperation supported by the Belgian-Luxembourg Chamber of Commerce for Russia and Belarus, Vivactis-Newton 21 complements its vide spectrum of services by the extended presence on the major European markets.

“It is interesting for us to have a strong partner sharing the same working philosophy and process methodology in Russia, on this fast developing, most important and populated market of Europe. Moreover, this partnership opens for us the markets of other Russian-speaking countries such as Ukraine, Kazakhstan, Armenia, etc.” comments Mr. Alain Mahaux, CEO of the Vivactis-Newton 21 group. 

Indeed, Newton PR & Communications is well established communication group with the turnover of more than 6,5 million euro in 2009 counting more than 150 clients; a lot of them are multinational companies of the healthcare and well-being sector.

“This cooperation is beneficial for everybody: for us, for our partner and most of all for our clients. The harmonization efforts between our companies reinforced by the deep knowledge of the specificity of the local markets allow us to guarantee high quality services to our clients: to the Russian companies that defend their positions in the European Union and to the Western European companies looking for extension of their business in Russia.” Alexey Glazyrin, General Director of Newton PR & Communications.

Contacts for additional information:

Alain Mahaux, CEO of the Vivactis-Newton 21 group:    +32.(0)2.743.27.43
Alexey Glazyrin, General Director of Newton PR & Communications:   +7.495.228.31.92

Note:

Vivactis - Newton 21:

Vivactis - Newton 21 is an independent international group of specialized marketing and communication companies, managed by entrepreneurial shareholders.  The group is present in 13 countries through its affiliates and associated partners. 

Since 2005, Vivactis - Newton 21 is listed on the Free Market of Euronext, Brussels under the name Newton 21 Europe.

Vivactis - Newton 21 operates under two brands: «Vivactis» (Healthcare and Well-being communication and marketing) and «Newton 21» (Brand activation, Digital communication, PR and events.)

Main clients: Abbott, Honeywell, Ferrero, L’Oreal, Henkel, Stryker, Schwarzkopf, Toyota, National Geographic, Nestlé, Roche, Janssen-Cilag, Solvay, BMS, Wyeth, Cephalon, Amgen, Pfizer, Lilly, Novartis, Bayer, etc.

More information regarding the Vivactis-Newton 21 group is available on the website www.newton21.com

Newton PR & Communications:

Newton PR & Communications is an independent Russian group of integrated marketing communications companies. It belongs to the top 5 communication companies in Russia. The group covers all the territory of Russia from Moscow till Vladivostok through its affiliates, representatives and partners.

Newton PR & Communications spectrum of services covers complete range of PR services, media relations, events, promotions, branding, and digital communication.

Main clients: Sverdlovsk region, Ministry of health and social development of the Russian Federation, Samsung, Bank of Moscow, Henkel, Unilever, The world Heart Federation, Federal medical and biologic agency, Microsoft, Casio, etc.

More information regarding the Newton PR & Communications group is available on the website www.newton-pr.ru

«Flexibility & Adaptability» This motto leads Vivactis - Newton 21 communication group through the times of global economic recession. Healthcare specialisation, know-how development and group’s restructuring allowed Vivactis - Newton 21 to maintain the following consolidated results for the first half of 2009: Turnover of 6,92 million euro and Gross Margin of 3,98 million euro.

These aggregated figures hide behind classical advertising companies that were exposed in the higher degree to the general economic trend of the market segment as well as highly specialised healthcare communication companies. This second category has increased the performance results and is gaining in its market share. So, Vivactis Etudes Cliniques has more than doubled its turnover.

The beginning of the second half of 2009 shows continuation of the negative trend for the classical advertising. For example, several important budgets of Newton 21 Madrid acting on the most impacted by the economic crisis market in Europe, Spain, have been adjourned. Even if this company won a National Campaign for Forest Fire Prevention 2009 with the global budget of 1.263.000 euro and a new client in the private sector «Mozo – Grau». In the totally ruined Spanish advertising market Vivactis – Newton 21 is in a better situation than the competitors. The group keeps up with being profitable in Barcelona and Madrid even if the profit is not at the initial expected level.

The management of the Vivactis – Newton 21 group adjusted the forecasted operational profit (EBITDA) of the group to the level of 2.500.000 euro (1.995.544 euro in 2008).

Vivactis – Newton 21 finalized in the beginning of October the acquisition of BCM Roma. General Manager of this entity Paolo Marino becomes the leader of all the group’s activities in Italy. This operation was done using the authorised capital to remunerate Paolo Marino with new shares of Newton 21 Europe of the value of 6,91 euro.

Thanks to this acquisition Vivactis - Newton 21 is in the top 25 of the communication and marketing companies in Italy.

Aujourd'hui les possibilités techniques permettent de réaliser des visites médicales (E-detailing) et des formations officinales (E-learning) à distance de qualité en couplant téléphonie et Internet.

Nous avons le plaisir de vous informer que Vivactis MailCall est certifié pour son activité de "Visite médicale en médecine de ville", voici le certificat AB Certification, organisme accrédité COFRAC.

Cette démarche qualité initiée il y a plusieurs mois traduit l'engagement de Vivactis MailCall quant au respect des exigences de la HAS dans la réalisation d'opérations d'information vers des professionnels de Santé.

Partenaire depuis plus de 10 ans des laboratoires, Vivactis MailCall répond à vos demandes en apportant des réponses stratégiques et opérationnelles qu'elles soient complètes (rédaction et conception de l'ADV électronique, mise à disposition d'une équipe de Délégués médicaux diplômés, proposition de campagne marketing direct de suivi) ou partielles selon vos besoins.

Une soirée placée sous le haut patronage de Madame Valérie PECRESSE, Ministre de l’Enseignement supérieur et de la Recherche et de Madame Roselyne BACHELOT, Ministre de la Santé et des Sports. 

Un lieu choisi à la dimension de ce médecin visionnaire, pionnier de la recherche médicale et homme de lettre : La Sorbonne et son grand Amphithéâtre.

Un programme conçu pour laisser place à l’émotion mais résolument ouvert vers l’avenir, avec :

• Un concert donné par l’Orchestre et Choeur de l’Assistance Publique - Hôpitaux de Paris : Harmonie-Messe de Joseph HAYDN.
• Un film « Naissance et essor de la Néphrologie » créé spécialement pour l’occasion : hommage à Jean Hamburger par ses élèves illustré d’images inédites, notamment sur le premier rein artificiel français.
• Les réactions de la génération des néphrologues d’aujourd’hui, qui ce sont succédés à la tribune, sur ce film diffusé en 3 parties (1ère partie : Néphrologie et Dialyse – 2ème partie : Transplantation – 3ème partie : Immunologie et Académies). Producteur exécutif Well Doc Communication ; Directeur scientifique Dr Franck Martinez ; Réalisation Jean-Paul Pénégry, Producteurs Hôpital Necker – AP-HP et Vivactis Medical Education.
• La présentation à la tribune de la génération des néphrologues de demain.

Un évènement fédérateur qui a réuni près de 500 représentants de la néphrologie francophone, médecins, chercheurs, soignants, associations de patients, partenaires industriels, amis et élèves du Pr Jean Hamburger.

L’hommage de nombreuses personnalités présentes:

• Pr Jean-François Bach, Secrétaire perpétuel de l’Académie des Sciences
• Pr Didier Houssin, Directeur général de la Santé
• M. Benoît Leclercq, Directeur général de l’Assistance Publique – Hôpitaux de Paris
• Pr Gabriel Richet, Membre de l’Académie de Médecine, Ancien Chef du Service de Néphrologie de l’Hôpital Tenon, Ancien Président de la Société Internationale de Néphrologie, Premier Adjoint du Pr Hamburger (1951)
• Pr Pierre Ronco, Président de la Société de Néphrologie
• Pr Jean-Pierre Grünfeld, Ancien Chef du Service de Néphrologie de l’Hôpital Necker, Ancien Président de la Société de Néphrologie, Légataire Testamentaire de l’oeuvre du Pr Hamburger
• Pr Henri Kreis, Ancien Chef du Service de Transplantation de l’Hôpital Necker, Fondateur et Ancien Président de la Société Francophone de Transplantation
• Pr Paul Jungers, Ancien Responsable de l’Unité de Traitement de l’Insuffisance Rénale Chronique de l’Hôpital Necker
• Dr Béatrice Descamps-Latscha, Ancien Directeur de Recherche à l’INSERM, Membre du Comité Consultatif National d’Ethique
• Pr Lucienne Chatenoud, Chef du Service d'Immunologie de l'Hôpital Necker, Responsable de l'unité INSERM U 580
• Pr Philippe Lesavre, Chef du Service néphrologie-transplantation adultes, Hôpital Necker
• Pr Christophe Legendre, Chef du Service néphrologie-dialyse adultes, Hôpital Necker

Une soirée réalisée grâce au parrainage institutionnel de l’industrie pharmaceutique: Amgen, Astellas, Genzyme, Novartis, Roche et Wyeth.

Vivactis Medical Education : l’expérience et le savoir-faire dans la gestion d’experts

Une entreprise créée en 2005 par le Docteur Caroline Reitz après une expérience médico-marketing de 10 ans dans l’industrie pharmaceutique.

Ancienne élève du Professeur Jean-Pierre Grünfeld, elle a effectué ses études à l’Hôpital Necker et fondé l’Association des anciens étudiants en médecine de la Faculté René Descartes (ALUMNI).

Vivactis Medical Education est très impliquée en néphrologie avec notamment la création, la conception scientifique et la réalisation d’une série d’ouvrages collaboratifs de référence, à l’usage des cliniciens et des jeunes néphrologues en formation. Ces ouvrages de synthèse thérapeutique, « Les essais thérapeutiques en néphrologie - du concept à la pratique », édités en 2007 (Volume 1) et en 2008 (Volume 2) ont été réalisés avec la participation active de 80 néphrologues.

Vivactis Medical Education accompagne ses clients (entreprises du médicament ou du dispositif médical dans tous les domaines thérapeutiques) depuis la mise en place et la gestion de leur board d’experts jusqu’à la conception et la mise en place de leur plan de communications scientifique : articles, symposia et workshops, couverture de congrès, plan de publications, ouvrages collaboratifs, formation « d’ambassadeurs » et déclinaison en réunions régionales.

Vivactis Médical Education est une société du groupe Vivactis, groupe leader en communication santé.

Newton 21 Europe a company listed on the Free Market of Euronext, Brussels, finished the year 2008 following the market previsions. The price of the shares showed  since 01/01/2009  a progression of  55 %. Anticipating the net progress of the 2008 results in comparison with 2007:

• Turnover (100%): 33,5 million in 2008 compared to 33,3 million in 2007
• Gross Margin (100%): 20 million in 2008 compared to 8,3 million in 2007
• EBITDA (100% without holdings): 1,7 million in 2008 compared to 1,5 million in 2007
• Consolidated group’s net profit: 1,8 million versus -4,5 million 2007
• Equity capital: 11,68 million in 2008 versus 3,38 million in 2007

These results were achieved due to the group’s strong implementation in the healthcare communication that was expected since 2006 and as the effect of the undertaken restructuring measures targeting the graduate way out from the industry of traditional advertising.

More than ever the group invests in the development of healthcare and well-being communication and in the enhancement of digital communication.

The examples of this winning expansion strategy in Europe are creation of the new business entities specialised in healthcare communication in Switzerland and in Spain; and reinforcement of the digital communication company in Germany by absorption of a small and dynamic agency with the complementary activities.

The group set up in November 2008 a new structure “Vivactis International”. The goal of this entity is to win European and worldwide budgets in healthcare communication and marketing against the biggest market players.

Note: VIVACTIS – NEWTON 21: 

• is present in 12 European countries
• is acting under two brands: “Vivactis” and “Newton 21”
• focuses activities in:
  • Brand activation
  • Healthcare and Well-Being communication
  • Digital communication
• more info: www.newton21.eu

Contacts for additional information:
Alain Mahaux, CEO :      +32.(0)2.743.27.43
Rudy Roosemont, CFO:  +32.(0)2.743.27.68
Jean-Claude Sauli :        +33.(0)1.46.67.62.01

• English: "Newton 21: getting stronger in Belgium"
• French:  "Newton 21 se renforce en Belgique"
• Dutch:   "Newton 21: steeds sterker in België en Europa"

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